We all have a
Life is a series of chapters, each shaped by the seasons we go through—both in life and throughout the year.
The Story Brand is where fashion meets narrative. Each collection is inspired by these moments, blending themes such as personal growth, love, and reinvention with the changing rhythm of life and the seasons. For those who value creativity, style, and meaning—these pieces are made for you.
TURNING THE PAGE
The Story Brand is an evolution of Atypical Apparel, with clothing at the heart of our connection to the audience.
Ohio-themed apparel isn’t going anywhere; instead, it’s joined by collections that celebrate universal experiences and milestones. While apparel remains central to the brand, storytelling now stands as an essential pillar, offering a more personal and emotional connection.
The rebrand stays true to the values that built Atypical Apparel—thoughtfully designed, sourced, and packaged pieces that fit seamlessly into everyday life.
With The Story Brand, I invite you to share in the journey, and join a community that values connection, creativity, and authenticity. After 6+ years of Atypical Apparel, I am excited to see this brand evolve into a brand that will connect with you all year round on a much deeper level, chapter by chapter! - Annie